Matchmaking may seem like an odd profession for a millennial, but Three Day Rule has six locations and 19 matchmakers like Gershowitz.
At a time when it has never been easier to meet significant others or insignificant others through an app or website, the company is raising money for plans to open 40 offices that offer old-fashioned matchmaking services. Gershowitz does a lap around the room, her eyes darting to left hands as she scans for single status. She approaches a tall year-old man who is leaning against a wall in classic single hovering fashion, cooly nursing what seems to be a fine whiskey.
Now that anyone could access lists of potential partners online, she wondered if anyone would pay to access hers. They got to us faster.
Online dating, meanwhile, transitioned from something most Internet users considered to be a dangerous hobby for cheating spouses to a mainstream activity. According to a recent Pew study , almost half of the public knows someone who uses online dating or who has met a spouse or partner that way, and one in five adults between the ages of 25 and 34 has participated in online dating themselves.
As online dating has become socially acceptable and widespread, niche apps have paired couples according to everything from music taste to travel plans. Some, like the League, cater to certain demographics. Though nobody keeps stats on the topic, matchmaking seems to have simultaneously grown into a niche within this shifting, technology-assisted dating landscape.
A trade group called the Matchmakers Alliance , founded in , has about members, who must each be referred by an existing member. Seven years ago, when she founded Agape, they were mostly between the ages of 38 and Now, she says, she has many clients as young as Three Day Rule clients get face time with the matchmakers who learn their preferences.
They get fashion consultants. These days, modern romance is quantifiable.
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But despite these advances, the traditional role of the matchmaker is as important as ever. There is still demand for the kind of matchmaking that provides a deeper, more human connection, and combines the data-driven world of science with the instinct and empathy of traditional expertise.
Because anyone can activate an online dating account, or download an app, but the art of true, lasting matchmaking is inimitable. It has served her well for more than 20 years in the corporate world as a recruiter and human resources director.
It has served her well for more than 20 years in the corporate world as a recruiter and human resources director. Next, she set out to find my perfect match… He is amazing and my life changed two years ago when Traci introduced me to him. Both systems come down to effectively managing a database. For people who have a crush on someone they know iwantyoutoo. Let us take the confusion, frustration and overwhelm out of the dating process.
But after going through a divorce and diving back into the dating pool 10 years ago, she discovered a new way to apply her networking and people-matching skills. First she found a new wife for her ex-husband, then a girlfriend for her dad. Porterfield grew up in Delaware, where she dreamed of being a California beach girl. Right after earning a psychology degree from the University of Delaware, she moved to Sacramento but struggled to find work and make friends, and she hated living so far from the ocean.
After seven months, she got in her car and drove south with the goal of not stopping until she found a town that felt right to her. Five hundred miles later, she rolled into Pacific Beach and stayed.
Within two days she had an apartment, a more reliable car and a job as a recruiter for an employment agency. From to , she directed human resources for the nutritional supplement company Metabolife, then from to , she was vice president of human resources for life coach Tony Robbins, who inspired her with his self-actualization philosophy.
But at the same time her career peaked, her marriage bottomed out.